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US Packaging Regulations That Are Important to Consider for Your Product Packaging

• Aug 10, 2023
• marketing

To thrive in the US market, it’s important for brands to comply with US packaging regulations to make their product packaging objection free. The United States enforces different rules and acts such as the Fair Packaging and Labeling Act (FPLA) that include the compulsory provision of exhibiting th...

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3 Horrible Mistakes to Avoid in Beauty Business

• Aug 02, 2023
• marketing

According to Statista, the beauty industry has the potential of reaching the milestone of $571.1 billion in 2023 which is strong evidence of its rapid growth. However, over the past few years technological, environmental, cultural, and financial changes impact the trends in the beauty industry. It ...

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Packaging and Branding: Why It’s Important & How it Benefits Your Business?

• Jul 25, 2023
• marketing

Branding and packaging are the two most important aspects to make your business successful in the market. You can use branded packaging to build a concise brand personality, attract new customers and provide an attractive look to your products. On the other hand, neglecting branded packaging might ...

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4 Effective Ways to Raise Your Soap Prices Without Losing Your Customers 

• Jul 20, 2023
• marketing

After doing a multidimensional analysis of your financial sheet, you realize that you need to increase your soap prices to keep the soap business profitable. You have no other options to deal with the present challenges of soaring prices in the market that are not welcome by the buyers. So, it’s im...

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Turning Your Company into an Engine of Sustainable Competitive Advantage

• Jul 12, 2023
• marketing

Companies aim for sustainable competitive advantage because it allows them to meet the customers’ needs better than their competitors. These are set of assets that are unique to your business and difficult to replicate at the same time by your rivals. In the era of globalization where everything is...

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