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Consumer psychology changes with time, and older trends are replaced with new ones. In the packaging industry, there’s something new added to everything, and only those brands succeed who value the importance of the latest packaging trends. Gone are the days when the purpose of packaging is only protection rather than understanding the target audience’s...
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Safety and trust are the two most important factors in the medical industry. Unfortunately, in recent years, several incidents of tampering with medications have been reported, and this concern needs to be addressed before it’s too late. The purpose of medicine packaging is not only aesthetics, but it’s also related to medicine safety. The Food...
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As we are in the month of Christmas celebrations, you want to be sure of having adequate preparation, forecast, and planning for the holiday season. It is impossible to avoid natural disasters and pandemics, but at least we can easily prepare ourselves for seasonal holiday packaging to avoid disappointments. Brands spend hefty amounts on advertising,...
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Effective packaging is a memorable experience and stands out amongst competitors. Multi-sensory packaging is trending nowadays, and brands want to adopt it, but why? There will be a special reason behind it. Basically, sensory packaging is a packaging design strategy that engages all five senses, like sight, sound, smell, touch, and taste. All this is...
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There’s a lot of talk about smart vs. connected packaging, and it can get a little confusing when choosing the right one. Both smart and connected packaging can be considered the latest packaging technology, but the real question is choosing between them. This blog post outlines the key differences between the two that every brand...
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