The Psychology of Packaging: How to Influence Consumer Behavior?
- Nov 01, 2024
- Branding
In the contemporary competitive retail environment, custom paper packaging is the all-important link between the product and the buying customer; often it is the only interaction experienced by a consumer preorder. Right packaging makes or breaks a product in today's e-commerce driven culture. The psychology of packaging deals with how colors, shapes, materials, and design...
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