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The market is shaped by the demands of the customers and what they find convenient and beneficial. Recently, one thing that symbolizes ease and convenience to the customers is stand-up pouches. Despite them being around for decades, they have come to customers’ attention only now due to the public’s concerns for efficiency and waste reduction....
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Today’s businesses have come a long way since the evolution of packaging. Imagine living in 1995 and all the packaging arriving in your mailbox or at your doorstep looked all the same and there is no way of telling the difference between brands by the mere packaging. In the modern marketplace, this is viewed as...
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The impact on sales that packaging has had over the years, was an unprecedented call. Now that this importance has been recognized by businesses, all take extra care in designing and creating their product packaging. There are several reasons as to why your packaging design holds so much importance; the brand recognition, protection, appeal, and...
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Every business must know the customers they are aiming for and the customers that are expected to use their line of products. This is an important aspect since knowing your customers can help you sell your products better. For instance, if your customers are looking for sustainable packaging you cannot attract them through regular packaging...
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A study and survey by the PMMI suggest that 95% of customers’ online buying choices are influenced by the packaging of products, to a great extent. This experience is shared by almost half of the customers across their social media accounts. Enticing customers through exotic packaging is something every business has come to adopt; however,...
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