What Is Multi-Sensory Packaging and Why Brands Love It?

Effective packaging is a memorable experience and stands out amongst competitors. Multi-sensory packaging is trending nowadays, and brands want to adopt it, but why? There will be a special reason behind it.

Basically, sensory packaging is a packaging design strategy that engages all five senses, like sight, sound, smell, touch, and taste. All this is because to create a memorable and emotional connection between the brand & customers.

This blog post covers in-depth information on sensory packaging and why brands love it.

The Concept of Multi-Sensory Packaging

Multiple-sensory packaging, by name, suggests it is a type of packaging that targets more than one of the five human senses.

The purpose of this packaging design is to create an experience that engages, sticks in their hearts, and helps finalize buying decisions.

Rather than just relying on visuals, sensory packaging assists customers in finalizing their decision after analyzing with all five senses.

Simply, the packaging that feels alive and also something customers can see, feel, smell, and hear while seeing your product on retail shelves.

Why do Sensory Experiences Matter?

Sensory triggers play an important role in a human's life in how they will interact with a product and get engaged. When multiple senses are activated at once, humans think differently, rather than just thinking after seeing packaging design or visuals.

When brands include sensory elements in their packaging, they should expect a completely different response from customers. Such types of experiences are less used by brands now, so this is the right time to get a competitive advantage.  

Sensory Elements that Shape Packaging

1. Sight

Sight is a sensory element that almost every brand is using. Modern packaging is more than just displaying attractive visuals. Holographic foils, color-shifting coatings, high-contrast patterns, and transparent windows are sight sensory elements. Each sight’s sensory element works.

2. Touch

Touch is also a sensory element that helps customers check the packaging quality by touching it. After touching, customers instantly examine the quality of the box, finishing, and coating, which makes packaging more real with pure originality.

3. Sound

Sound might be the first sense you don’t think of, but it plays a surprising role. A sound sensory element could be in the form of anything, like the snap of a lid, the slide of a drawer-style box, and the rustling of premium paper. Unboxing experience mostly relies on sound.

4. Smell

Smell, whether it’s good or bad, decides whether customers choose any product or move on to another. The light fragrance inside the packaging can easily make or break customers’ experience and help you get more attention towards your brand.

5. Taste

Taste is a less commonly used sense in packaging, but it plays a crucial role in food & confectionery products’ packaging. Multi-sensory branding promotes flavor-infused wrappers and edible films.

Why Brands Are Falling in Love with Sensory Packaging?

Brands are going for multiple sensory packaging due to the following reasons.

• It helps them stand apart from the competition because few brands are using this approach, and the rest are still thinking about it.
• Makes the unboxing experience feel premium, exciting, and intentional.
• Creates emotional connection between the brand and the customer.
• Reinforces brand identity and storytelling through limited-edition packaging designs.
• Increases perceived value of a product that is worth the price.

Summing Up!

Multi-sensory packaging conveys a useful customer-oriented experience that customers want before purchasing any product. They want a memorable purchasing experience rather than finalizing their decision just with visuals and storytelling.

So, if you want to get a competitive advantage, you must try it before the trend ends. YBY Boxes USA manufactures and designs packaging that aligns with technology, innovation, and brands’ needs. Contact us today to get an instant quote.