Why Big Brands Are Investing Millions in Eco-Friendly Packaging?

Sustainability has become a top priority for both businesses and customers. With time, more & more brands are switching to sustainable packaging and investing millions in eco-friendly packaging.

Due to change in government policies, eco-conscious customers and sustainable advantage, sustainability is no longer considered an option, it becomes necessity for brands. In this blog post, we are going to share an in-depth information why brands are switching to it?

Reasons Why Brands Are Investing Millions in Eco-Friendly Packaging

Sustainability is not only limited to big brands only, now almost all brands whether it operates on micro or macro level are investing a lot on eco-friendly packaging. Have a look at reasons behind this switch.

1. Consumer Demand for Sustainable Choices

Customers or buyers today are more informed than ever. They increasingly care about packaging by looking for labels and ingredients on custom packaging box.

A large number of customers especially Millennials and Gen Z are preferring brands that comes with sustainable packaging.

Various surveys show packaging that comes in eco-friendly materials are likely to get more customers attention as compared to traditional packaging.

Gitnux reports that 70% of consumers worldwide express concern about plastic waste; 60% specifically look for recyclable packaging before buying.

2. Brand Image and Competitive Advantage

Eco-friendly packaging is not just a smart environmental move, it’s ideal for good brand image and better competitive advantage.

Companies that follow sustainability practices often get a stronger brand image. They have seen as a responsible brand that ultimately impresses eco-conscious customers.

Major brands like Unilever, Patagonia, or Lush Cosmetics set their brand identity as a part of following sustainability.

Consumer trust also rises when brands provide clear eco-labels: 68% trust brands with transparent sustainability credentials.

3. Regulatory Pressure and Compliance

Governments all over the world are conducting strict actions against plastic waste and promote sustainability by forcing brands to follow rules.

In many regions, regulations are forcing brands to end use of plastic and start using materials that can be easily recycled or environment-friendly.

Failing to comply can result in fines, reputational damage, or lost access to certain markets. So, it’s good to follow rules on time to save brand from penalties.

The Sustainable Packaging Coalition's 2025 report highlights new Extended Producer Responsibility (EPR) laws in multiple U.S. states, redefining what counts as "recyclable" and raising regulatory stakes.

4. Long-Term Cost Efficiency

There is always a one common myth that eco-friendly packaging is expensive but it’s not true. Some green materials may come with higher upfront costs but not all.

Try to discover long-term savings but how? Sustainable packaging systems reduce the need for constant production. Also, it can lower shipping costs.

Plus, one major benefit for brand is to save unnecessary packaging costs. This thing helps you save more while generating higher profits by selling goods.

Sustainable packaging can cut plastic packaging costs by 15%, and in some cases up to 40%, by optimizing early steps in production and improving supply chains.

5. Innovation & Future‑Proofing

Innovation and sustainability go hand in hand. Forward-thinking brands are not thinking about these solutions, in fact, investing in them.

Why? Because they already got the point that future belongs to companies that are prepared and make preparations on time without wasting time.

Investing in sustainable packaging now helps brands stay relevant, agile, and competitive in a world that’s moving rapidly toward zero waste and circular economy models.

The global sustainable packaging market is projected to grow from $285 billion in 2024 to $530 billion by 2035, at a CAGR of 5.8%.

In a Nutshell!

Sustainability is not a short-term trend as it will fully change the packaging industry in future. Keeping this thing in mind, this is the right time to take initiative and think about investing in it.

Hopefully, you must have gotten the idea by now why big brands are investing millions in eco-friendly packaging and why you should too. So, without any wait, follow this trend today and save your future for tomorrow.