What Customers Really Want: 5 Must-Know Packaging Trends

Consumer psychology changes with time, and older trends are replaced with new ones. In the packaging industry, there’s something new added to everything, and only those brands succeed who value the importance of the latest packaging trends.

Gone are the days when the purpose of packaging is only protection rather than understanding the target audience’s needs. Now the trend is completely changed with what customers really want.

Keep reading to know 5 essential trends for packaging that will help you understand what customers want.

5 Packaging Trends that You Should Know

Brands are relying on custom printed packaging solutions, but why is there a need to follow consumer trends? The answer is simple: brands need to stay relevant.

To increase sales and boost brand visibility, you should stay aware of yourself with the latest trends and market insights.

If you do not do so, then you will face severe consequences that might ruin your brand’s profits and growth.

Here are 5 essential trends of packaging that you must know.

1. Trustworthiness

Trustworthiness is a key to enhancing customer satisfaction levels. Honest imagery, valid details, and truthfulness show your commitment to long-lasting relationships with customers.

If you lie with them through packaging, you might get a sales spike for a shorter period of time, but what then? The customer would get to know about lying marketing. So, remember, no matter which industry you belong to, trustworthiness is a must.

2. Anti-theft Packaging

Where competition exists, the occurrence of anti-theft packaging increases. Cheap brands copy the original ones and confuse customers to decide which one is original. Brands are coming up with anti-theft packaging solutions that are definitely a digital trend in modern packaging.

You can use QR codes to give your customers peace of mind that the product they want to buy is original, not fake. Moreover, you can also add different codes and chips inside the packaging to maintain product safety during the customers’ buying experience.

3. Use Refillable Packaging

The demand for sustainable packaging is increasing day by day. There are different ways to go for sustainable packaging, but refillable packaging is one such option. When you offer customers refillable packaging solutions, you are ensuring less waste on the land.

Glass bottles and sustainable packaging boxes are two of the common options for refillable packaging. Bottles can be reused to drink water and for other purposes, but the boxes that are easy to recycle can be recycled easily, reducing waste.

4. Minimalism

The art of saying more with less is something that is trending now and, in the future, too. The simple and clean aesthetics communicate transparency and elegance while using less packaging material.

Customers get confused when they see a useless combination of colors, designs, and other customizations on one box. Don’t let your customers be confused. Choose a simple kraft packaging box, add essential branding elements, leave some space empty, or use it wisely.

5. MAP Packaging

Modified Atmosphere Packaging is highly useful for fruits and vegetables to keep them fresh, so customers enjoy the fresh picks. This means having the packaging that would ensure food safety throughout the whole supply chain process.

To choose Modified Atmosphere Packaging, it is necessary to keep the shipping containers' temperature consistent, and the packaging should be robust enough to withstand any type of damage.

In Summary!

At the end of the day, packaging isn't just about protecting your product anymore; it's about connecting with people through packaging trends.

Customers notice when you put thought into sustainability, when you make unboxing feel special, or when your design actually tells a story.

You don't have to jump on every trend out there. Pick what makes sense for your brand and your customers. Maybe that's going full eco-friendly, maybe it's adding a personal touch, or maybe it's just making sure your packaging doesn't end up in the trash two seconds after it arrives. Contact YBY Boxes USA for custom-printed packaging solutions.