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No one knew the catastrophic effects that plastics were going to produce in the near future when it was first introduced. Their affordability and expandability made them the perfect pair for any type of shopping item. However, this great solution became a greater problem as it gradually started filling our lands and oceans polluting our
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The entertainment industry is more about delivering an experience rather than selling. The marketing strategy, in the entertainment industry, differs from how marketing for retail is handled. The customers have far higher expectations for the packaging and promotional items and unlike other industries, the entertainment industry needs more than just convenient packaging. The packaging needs
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The market is shaped by the demands of the customers and what they find convenient and beneficial. Recently, one thing that symbolizes ease and convenience to the customers is stand-up pouches. Despite them being around for decades, they have come to customers’ attention only now due to the public’s concerns for efficiency and waste reduction.
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Today’s businesses have come a long way since the evolution of packaging. Imagine living in 1995 and all the packaging arriving in your mailbox or at your doorstep looked all the same and there is no way of telling the difference between brands by the mere packaging. In the modern marketplace, this is viewed as
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The impact on sales that packaging has had over the years, was an unprecedented call. Now that this importance has been recognized by businesses, all take extra care in designing and creating their product packaging. There are several reasons as to why your packaging design holds so much importance; the brand recognition, protection, appeal, and
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