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Apr 24, 2021
marketing
Return on investments is essential for the survival of every business. Every business investment must be able to return the invested amount and a profit. In the retail business, your product’s packaging is counted among the several investments that you can make. Your packaging is a reflection of yo...
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Apr 14, 2021
marketing
While looking for packaging ideas and tips, everyone might have come across the words primary, secondary, and tertiary packaging. These are the different levels of packaging that are involved in bringing a product to customers unharmed and unchanged. Each level of packaging is purposed for a unique...
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Apr 01, 2021
marketing
Have you ever wondered what every seasonal celebration and festivities have in common? If your answer is ‘gifts’, you are absolutely headed in the right direction. As seasonal events draw closer, brands and businesses start their preparations to welcome customers with highly customized packaging an...
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Mar 13, 2021
marketing
The entertainment industry is more about delivering an experience rather than selling. The marketing strategy, in the entertainment industry, differs from how marketing for retail is handled. The customers have far higher expectations for the packaging and promotional items and unlike other industr...
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Mar 09, 2021
marketing
The market is shaped by the demands of the customers and what they find convenient and beneficial. Recently, one thing that symbolizes ease and convenience to the customers is stand-up pouches. Despite them being around for decades, they have come to customers’ attention only now due to the public’...
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