June 5th every year marks World Environment Day. In many cases, brands take the day as an opportunity to speak loudly. They go beyond simply posting a graphic message about the environment and reach out through other means.
Customers are paying more attention than ever before. They can easily tell which brands mean business and which ones don't.
If you have a marketing campaign planned this year and need tips to get it off the ground, start with the packaging. More precisely, Kraft boxes.
Read below to find out what makes the Environment Day campaign with Kraft boxes the best.
Environment Day Campaign With Kraft Boxes
Custom-printed kraft boxes are considered the best packaging material, which is easy to recycle. That’s why we're going to share reasons why you should launch your campaign with customized Kraft box packaging. Reasons are:
They're Made From What Nature Already Gave Us
The Kraft boxes are made out of wood pulp, usually from sustainable forests. Fewer chemicals are removed in the making of kraft cardboard than for the ordinary bleached cardboard, which results in reduced waste and also makes the process more environmentally friendly.
By using kraft boxes, you get a product that comes from trees, and after use, goes back into nature easily.
This information may make a difference because customers are becoming interested in learning about the sources of their products and where they go after consumption.
Actually Recyclable-Not Just "Kind Of"
A lot of packaging makes green claims yet crumbles when probed. But not the Kraft boxes. These have been found suitable for kerbside recycling schemes used and they do not require you to separate the layers before putting them into the garbage bin.
When it comes to Environment Day, you can capitalize on this aspect. Consumers will be able to order the items, use them, and then dispose of the packaging easily since it can be recycled just like that.
The Look Speaks Before You Do
There seems to be something about the naturally earthy hue of kraft paper that says "we gave thought to this" without saying a single word on the box. It's honest, down-to-earth, considered, and real, the very things you should be looking to convey through your environmental campaign.
Add to that the use of minimal ink, a stamp logo, or even a simple statement regarding your commitment to the environment, and you have the perfect packaging solution.
Every box that leaves your door as part of your Environment Day initiative becomes walking, talking advertising for your brand.
Customers Notice How Much You Care
But this is not simply wishful thinking. Consumer behavior is actually changing. People are now increasingly considering the impact a business has on the environment before making their purchasing decisions. And the packaging that a business uses is one of the best illustrations of its effect on the environment.
By running an Environment Day marketing program, you can beat this change rather than react to it. By switching to Kraft packaging, or simply by letting your customers know you are using it, you give them a reason to like shopping at your store.
Work Across a Huge Range of Products
The practical challenge with eco-friendly packaging for many companies may be whether the material will actually work with their product. Kraft packaging is more flexible than one might think.
For example, whether one intends to package soap, candles, foodstuffs, clothes, cosmetic or home products, there will always be an appropriate way to utilize Kraft.
In planning an Environment Day promotion campaign, one does not have to stick to a certain type of product that may have eco-packaging available. One has the opportunity to develop a unified campaign theme that applies across a broader range of products.
A Right Packaging Supplier Who Gets It Makes All the Difference
The decision to go for the Kraft box packaging will be much easier when done in collaboration with an expert company aware of the essence of the product and able to provide the necessary packaging material.
An experienced and professional packaging provider like YBY Boxes USA can help pick up the proper box design, finish, and printing options so that the product looks well-designed for the Day campaign.
Ultimately, consumers do not just purchase goods but purchase brands. Today, brands that are environmentally responsible and reflect their stance in the product itself gain customer loyalty and recognition much faster than those that are not concerned about the issue.