QR codes on custom corrugated box packaging are becoming more popular to connect with customers and deliver amazing experiences. QR codes help customers redeem coupons, learn more about the product and find instructions of how to use a product.
According to one survey, more than 70% of customers say they are more likely to purchase products with scannable QR codes. Brands can take the advantage of the flexibility & versatility that QR codes offer.
In this guide, we are going to discuss how to use them on custom corrugated boxes.
What are QR Codes on Custom Corrugated Box Packaging?
Quick response codes are usually consisted of squares or pixels that only smartphones can read. It’s encoded, when a customer scans it, he or she will get easy access to specific information without facing any type of hurdle.
QR codes on custom printed corrugated boxes let customers access to specific information or they could easily get discounts. Anyone with a smart phone can easily scan a code, made it an inventive means of adding an interactive twist to ads.
They can be used on corrugated and other packaging boxes to keep customers informed and opto-date about products. QR code placement matters so try to place it at accessible place from where customers do easily scan.
Placement Ideas for QR Codes on Corrugated Boxes
The right placement is must to make QR codes accessible and easy to scan for customers. If you would not place QR code at the right place, how would customers scan it to get benefit of it?
The following are some best placement ideas for QR codes on plain corrugated boxes.
- You can place QR code on front & center to get immediate interaction of customers.
- For surprising touch or feel, place QR code inside the box. Imagine customers opening the box and finding a QR code with a “Scan Me for a Thank You Gift” message.
- When you place it on inserts or flaps, it will get noticed during unboxing videos.
- You may design colorful QR codes to stand your brand unique and different from others.
How to Creatively Use QR Code on Corrugated Box?
1. Product Information
Make it easy for customers to get an easy access to instructional videos, product specifications, or FAQs. This eliminates the need of bulky manuals and make sure that customers have instant access to help.
2. Brand Storytelling
The purpose of brand storytelling is to create a memorable and emotional connection with customers. Share your brand values, journey and behind the scenes product manufacturing/ packaging. This type of experience fosters trust.
3. Exclusive Offers
Customers love feeling valued and special. You can deliver exclusivity via QR codes by providing discount codes, loyalty rewards or instant access to new products.
4. Social Media Integration
Customers do not have enough time to find and open your social media channels. You can make it easy for them by adding links of social media channels in QR codes so they would easily scan it and directly get to social media.
5. Customer Feedback
Make it easy for customers to leave reviews or fill out surveys. A simple scan can lead to higher participation rates as compared to asking customers to type in long URLs.
In a Nutshell!
Corrugated custom boxes packaging still helps brands connect with their target audience and grow sales. By adding QR codes on packaging, you can easily make it more interactive and useful for your customers.
This is a time where first impressions matter, so try to make it countable rather than missing golden opportunity. Think outside of the box and integrate QR code into your packaging in a unique and stylish way.