Testing any type of packaging before shipping it to final customer will definitely improve your business reputation.
As a brand owner, you must adhere to strict guidelines and confirm your packaging supplier either packaging goes through rigorous testing or not.
Read this blog till end to know how packaging test turns first impressions into conversions.
How Packaging Testing Turns First Impressions Into Conversions?
As a brand owner, building customers trust is what drive sales apart from just good marketing efforts. Packaging testing and quality control help businesses in numerous ways. The following are 3 important reasons why it’s good for brand growth.
1. Retain Customers
The key to retain customers lies in delivering products in durable packaging. What if customer receive damaged product just because of poor packaging? Definitely, his/ her trust would have vanished. So, with packaging testing, you can retain customers.
2. Improve Supply Chain
Several businesses are struggling with supply chain efficiencies. Supply chain efficiency depends on packaging testing & quality control. The more effective your packaging testing would, supply chain efficiency automatically increases.
3. Reduces Cost
Quality assurance testing is crucial if you want to avoid rework, higher unnecessary costs and even legal battles. If one customer with a bulk order finds defect in all pieces, it will cost you heavily and also you lose customer trust in the longer run.
4. Do not Face Legal Battles
If you want to ship products internationally, you have to keep other country’s regulations in your mind. All this can be possible when you test your packaging and quality control. For every country, there are separate Fair Packaging and Labelling Act, and ISO guidelines.
How Many Types of Packaging Testing Methods Are?
There are 6 different methods that are commonly used for packaging testing. Let’s discuss them in detail.
1. Compatibility Testing
The very first step is checking the compatibility or product and packaging. It is must to check which product is best compatible with packaging and which one not. There are various items that must be tested before sending to final customers.
2. Barrier Testing
The purpose of barrier testing is to check either packaging can protect product from external factors like heat, rain & moisture or not. Those products that can be easily affected from external factors, it is important to test them out.
3. Impact Testing
Impact testing is crucial for brands that have businesses in different states or countries. Brands can market the benefits of their packaging and generate sales only when it is tested against several impacts especially those products that is needed to ship.
4. Tamper-Resistance Testing
Tamper-evident or tamper-resistance testing is essential to build customer trust & loyalty. With it, customers can know if the product has been tampered with or changed during supply chain. This type of clarity clears several doubts.
5. Compression Testing
Testing the packaging strength is also mandatory to ensure safe and secure shipment. Before shipping products to customers, must do this testing to check durability and strength of packaging material. Custom printed rigid boxes can be used for heavyweight items because of its weight-resistant features.
6. Shelf Life Testing
In last, shelf-life testing is must to check how long a product can survive on shelf? This is important for brands who want to pack coffee or other items that might lose aroma & taste after few hours or days. Do not use kraft boxes for this purpose, displays boxes are better choice.
Final Words!
How packaging test turns first impressions into conversions? Packaging manufacturing and testing should be conducted from reputable packaging supplier like YBY Boxes USA. We value your customers’ needs so the question of a mistake doesn’t even arise.
YBY Boxes USA is not only committed to quality, we also know quality assurance metrics after fulfillment of essential guidelines. Contact us anytime to get detailed information of quality control, packaging testing and quality assurance.