How to Design Custom Lip Balm Packaging That Delights, Protects, and Sells
Lip balm is small — but powerful. It’s impulse-bought, gift-given, carried in bags, and used daily. That means your packaging needs to be more than protective — it must express brand personality, deliver product clarity, and invite the customer to pick it up instantly.
Here’s how to design lip balm packaging that feels right and performs even better.
Start by Understanding Who You’re Designing For
Is your customer fun, bold, and fruity? Or calm, minimal, and natural?
Packaging should reflect their lifestyle. Bright lip balms need vibrant colors and gloss. Wellness-focused balms deserve soft tones, kraft stock, and calming finishes.
Pick a Structure That Matches Your Channel
How you sell affects what box you need:
| Box Style |
Use Case |
| Dispenser Boxes |
For POS & impulse counter sales |
| Hang Tab Boxes |
For peg hook display in stores |
| Tuck End Boxes |
For shelf presence & small sets |
| Sleeve Boxes |
For elegant gifting or subscription |
| Mailers (Corrugated) |
For safe eCommerce delivery |
The structure must fit the product AND the customer journey.
Choose Materials That Protect and Represent
Lip balm tubes are small — but breakable.
Use rigid, corrugated, or SBS materials to avoid crushing, while expressing your brand values through texture, tone, and eco appeal.
Use Printing and Finishes to Elevate the Experience
Your packaging should show what your balm offers:
- Use vibrant CMYK for flavor-focused branding
- Apply soft-touch coating for wellness appeal
- Add foil stamping or embossing to stand out in retail
- Use spot UV to draw attention to logos or active ingredients
Packaging is the first impression — make it feel like part of the balm.
Don’t Forget Details that Build Trust
Customers want information before purchase. Include:
- Flavor/scent name
- SPF level
- Ingredients
- Vegan/cruelty-free icons
- Usage tips or QR code for tutorials
A clear, informative box = a confident buyer.
Add Functional Protection Without Losing Style
Use foam inserts or die-cut cavities to prevent balm movement.
Use layered tissue, sleeves, or dividers for elegance and order — especially in sets or gifting bundles.
Test, Refine, and Improve Before Launch
Order a prototype. Test with actual products. Check for:
- Fit
- Unboxing feel
- Brand alignment
- Label clarity
- Shipping durability
Small packaging refinements = fewer returns + more repeat customers.
Need Help Designing Lip Balm Boxes?
We design and print custom lip balm boxes that fit, feel, and function exactly the way you imagine. Whether your brand is bold or minimal, playful or premium — our packaging experts guide you through material selection, artwork setup, structure choice, and more.
Need help? We’re available by phone, email, or live chat to assist at any stage — from concept to quote to production.
Once you approve your design, we print and ship with precision. Your lip balm boxes will arrive sharp, secure, and ready to perform at retail.
