Frozen Treats, Trendy Look: 6 Design Tips for Ice Cream Boxes

Great ice cream packaging should balance function & fun; it should preserve overall freshness while making your brand stand out. Ice cream packaging must be different from ordinary packaging not only in terms of aesthetic appeal but also preserving overall freshness.

Does your own ice cream brand and looking for amazing design tips for ice cream boxes? If yes, you have come to the right place. In this blog post, we are going to share 6 design tips that every ice cream brand should try right now.

6 Design Tips for Ice Cream Boxes

The designs on custom printed ice cream boxes are as useful as they are colorful. Make sure that packaging design keeps your ice cream safe, easy to store and catch customers’ attention. Following are 6 useful tips for creating beautiful customized ice cream boxes.

1. Clear Communication of Flavors

Ice cream is an experience not only for kids but also adults so packaging should deliver clear communication of flavors. Packaging design should be so delicious looking that people feel craving before they open the box.

Flavor is normally the first thing that people notice when buying ice cream. Keep flavor name crystal clear and easy to read with bold letters stylish fonts. Picture is worth a thousand words especially when it comes with words.

• Rich chocolate
• Creamy vanilla

2. Sensory Appeal & Text

Tactile elements, frosty image and spot varnishes creates sensory appeal and stylish texture. Imagine of subtle textures that creates curiosity what’s inside the box. Raised lettering and maybe fun embossed, all are great in its own creativity.

Think about photos of your ice cream with a light dusting of frost. Your ice cream box should not only look cold but also it should feel cold. Add luxurious touch to your packaging by adding spot varnishes.

3. Sustainable Materials

43% of customers consider sustainability as an important purchasing factor. Ice cream box packaging has the capability of attracting eco-conscious customers but only when brands consider using eco-friendly packaging materials.

Use sustainable materials that can be easily recycled and follow minimalist approach where less is more. With less material and fewer customizations, you can even give your packaging super luxurious touch. Lastly, do not forget to include important information on ice cream packaging.

4. Trendy Shapes & Structures

Normal or standard ice cream box look like boring because of absence of unique shapes and structures. Think outside the box and go for unique structures that instantly capture the attention of customers. While using shapes or structures, make sure that they serve a functional purpose.

Handle can be used for easy carrying and foldable lid for resealing. Add interactive elements like pop-up features, built-in spoons and hidden messages that is nothing short of expressing love for customers. All these things can only be done through custom printed packaging.

5. Brand Personality & Storytelling

Storytelling is a key to successful brand reputation and engaging customers. Share ice cream’s recipe with customers by narrating real inspiration behind flavor and family tradition that led to its creation. Convey brand voice in most elegant and stylish way without confusing customers.

Don’t ignore the real power of “made in xyz country or here”. For example, if your ingredients are locally sourced or you have a strong communication with your community, note down. This builds special brand trust.

6. Practical Considerations

The most beautiful and elegantly designed ice cream box fails if it doesn’t do its job properly or come without practical considerations. Ice cream packaging should maintain freezer temperature without compromising its integrity.

Nowadays, customers prefer easy-open packaging that features peel-off tabs or user-friendly lids. They don’t want to struggle with opening of box anymore. In case if your ice cream packaging you think difficult to open, narrate opening criteria to make ease for customers.

Final Words!

These 6 design tips for ice cream boxes are trending nowadays and could be easily tried for any ice cream parlor. Ice cream is not only about chilled and coldness, the packaging tells brand story, engage customers and help them finalize buying decisions.

We would recommend must give YBY Boxes USA a try as we have a portfolio of positive clientele and custom-printed packaging solutions. We are just one call or message away, or you may send us a quote after exploring our wide range of options.