5 Packaging Mistakes Might Cost You Christmas Sales-Avoid Them

As we are in the month of Christmas celebrations, you want to be sure of having adequate preparation, forecast, and planning for the holiday season.

It is impossible to avoid natural disasters and pandemics, but at least we can easily prepare ourselves for seasonal holiday packaging to avoid disappointments.

Brands spend hefty amounts on advertising, but do you know few packaging mistakes cost you Christmas sales? Yes, you heard it right.

This blog post highlights mistakes and gives tips on how to avoid them. Do not skip out on reading!

How does Bad Seasonal Packaging Cost you Christmas Sales?

Seasonal packaging plays a crucial role in driving brand sales, creating a memorable impact, and winning customers, but only when done perfectly.

Businesses spend millions on seasonal holiday packaging, but what do they get in the end? Frustration and disappointment. Why? They don’t invest wisely, make scary mistakes, and complain about not getting a good return.

Mistakes that might cost you holiday sales, avoid them.

1. Don’t Spend on Holidays that are too Specific

Whilst you may wish to manufacture specific Christmas boxes, what would happen when December 25 ends? Definitely, your packaging will be outdated, and the product will no longer sell once the holiday ends.

However, if you consider investing your holiday packaging budget in winter packaging, this could stand out on shelves even without discounts.

Another mistake that most retailers commit is shortening the lifespan of seasonal packaging with expiry dates; avoid it.

2. Wrong Holidays or Demographics

Poor targeting of the target audience can also be disastrous. As such, it is a must to know your consumers’ needs, what they need, and how they behave during holiday packaging.

But now you might think how it is possible? It’s all possible by reviewing historical data, or if that's impossible, creating a buyer persona is the best solution. Also, ensure your packaging can reach customers actively looking for products at that moment.

3. Don’t Commit Basic Artwork Mistakes

While creating festive or Christmas gift boxes, ensure artwork is done correctly before finalizing the design. There should be no room for mistakes left because if it happens, the consequences might be serious than you don’t think of before.

Artwork mistakes could be in the form of poor graphics, low-quality color choices, typo mistakes, and poorly worded terms and conditions. These types of artwork blunders may make customers angry, and they wouldn't want to purchase from your brand in the future.

4. Forgetting About Sustainability

Suppose an eco-conscious customer likes your packaging design but switches to a competitor due to the absence of sustainability features. Then what? You lost a customer.

That’s why we always advise brands to add a sustainability factor to their packaging. Customers nowadays are more aware of eco-friendly packaging, and some of them just skip the product for not having a sustainability element.

5. Shipping Delays

During seasonal holidays, shipping of items might be disturbed due to increased seasonal demands. By keeping this thing in mind, ensure that your shipments are delivered on time without any delays.

A customer who receives the product after Christmas won’t be of any use to him. While concentrating on other things, it is a must for brands to ensure shipping delays don’t occur.

Final Thoughts!

Seasonal packaging is undoubtedly an amazing opportunity for brands to stand out, increase sales, and foster loyalty. But what if it cost you Christmas sales? Truly a heart-wrenching and disappointing experience.

That’s why take this matter seriously and avoid these mistakes this Christmas if you really want to survive and stand out. Otherwise, anyone else will get your place, and you will be left regretting.

YBY Boxes USA manufactures all types of Christmas boxes, like Christmas cake boxes, Christmas window boxes, and gable Christmas boxes, etc.